Multiple exhibition delivery

CLIENT Siemens Healthineers

Multiple exhibition delivery creating consistent brand presence throughout a three year tradeshow programme. 

Primary play a fundamental part of the success of our exhibitions. They understand what we are trying to achieve & can be relied upon to deliver eye-catching stands. They offer support & guidance throughout the process & their ‘can do’ attitude is refreshing - rarely has a supplier been so co-operative.
Marketing Communications Manager at Siemens Healthineers
  • Over 40 stands delivered
  • 10+ year client relationship
  • 3D designs
  • Reusable assets
  • On stand engagement

Siemens Healthineers challenged our exhibition team with creating eye-catching brand focused exhibitions that demonstrate value to the business and generate a high return on investment. The use of reusable assets and minimising waste was a key factor in choosing their provider. 

For over ten years Primary has been supporting the team at Siemens Healthineers. Tasked with multiple deliveries, we have designed and built over 40 stands around the UK. Our team designed reusable assets that cover a multitude of stand sizes from a simple 4 x 3m right up to a double-deck 12 x 12m stand. Maximising engagement and stand footfall was a key client objective which we achieved by including innovative and interactive tools, such as bespoke touchscreen content to capture stand analytics.

Managing the annual programme, the team have not only delivered across the UK, but have ensured significant cost savings for our client with the implementation of multiple reusable elements.