Amplifying RS Group’s new brand launch with a 654 sq m double decker exhibition stand at Electronica.
- Video content creation
- 3000 merch bags fulfilled
- On stand party evening with pizza and drinks
- Living wall on higher deck
- 8 Large format LED screens
- 180 pairs bespoke trainers
Our exhibition team took on the challenge to create a showstopping, brand led platform for our clients to demonstrate its full range of solutions. Exhibiting at one of Europe’s largest electronics trade shows to maximise networking and engagement opportunities for the 69,783 visitors.
The stand, which was an impressive 654sqm, featured a double deck structure and was 95% recyclable or reusable materials. The lower deck had a reception area, informal meeting spaces, client social areas, product and solution displays and bespoke scalextric game to provide a focal point to drive stand engagement. The upper deck was designed for networking, with a VIP bar and lounge area and bookable meeting rooms. Further support included the organisation of visitor ticketing, a pre-launch VIP dinner with guest speaker Steve Wozniak, management and fulfilment of merchandise.
We delivered this imposing stand through carefully crafted design, attention to detail and understanding the importance of their new brand identity. The strength of the partnership with the client drove the success of this project.