Last Friday, we attended the Conference News Agency Awards 2025 in London, and we’re thrilled to announce that Primary has been named Internal Communications Agency of the Year!
The awards, held at the De Vere Grand Connaught Rooms, celebrate the very best in event agency excellence, recognising innovation, strategy, and outstanding achievements across the industry. Competing against some of the UK’s most respected agencies, we were honoured to win in this highly competitive category.
Internal Comms Specialist
At Primary, we specialise in Internal Communication Events, helping businesses connect their people through impactful live experiences. An era of hybrid working and dispersed teams means effective communication is critical. Our role is to design strategic, engaging, and results-driven events that align internal teams, reinforce organisational goals, and inspire action.
Winning this award is a testament to our team’s dedication, creativity, and expertise. We don’t just execute events, we partner with our clients to evolve their strategies, formats, and engagement approaches over time, ensuring lasting impact.
Why We Won
The Internal Communications Agency of the Year category required entrants to demonstrate:
✔ Strategic Approach – How we tailor event strategies for each client, ensuring relevance and long-term impact.
✔ Long-Term Partnerships – How we’ve helped clients evolve their internal communication events over the years.
✔ Venue Sourcing Expertise – Our ability to find and manage venues across Europe, streamlining logistics for international events.
✔ Client Success Stories – Real-world examples of how our strategic event management has improved engagement and business outcomes.
Thank You To Our Clients
This award is also a celebration of our incredible clients who trust us to deliver meaningful experiences. We work as true partners, aligning events with business goals and continuously refining strategies to drive success.
Thank you to Conference News, the category sponsor Blue Elephant, and all the finalists and winners who make our industry such an inspiring place to be. And a huge thank you to our Primary team – this achievement is a true reflection of their hard work, passion, and dedication.
We’re proud of this recognition, but we’re even more excited about what’s next – as we look forward to delivering even more exceptional, high-impact events!