How We Supported Siemens Mobility’s Goole Rail Village from Vision to Launch
- 3 VIP launch events
- Live press broadcasts
- 10+ year project partnership
- Projection mapping
- Creative content
- C&IT Awarded - Concept Launch
- M&IT Awarded - Site Launch
For over a decade, we have partnered with Siemens Mobility, creatively supporting their vision to enhance rail systems and improve sustainability in the UK. From the initial concept to the recent Goole Rail Village Grand Opening, we have been entrusted with managing key events, overcoming challenges, and building trust every step of the way. Here’s how we contributed to a successful, long-lasting partnership.
2013 – Concept Launch
Siemens Mobility envisioned a new generation of London Underground trains that would enhance performance, sustainability, and customer experience. Having delivered previous successful projects for Siemens, we were selected to manage the concept launch event at the Crystal Building in London.
Event Highlights:
- A full-scale mock-up of the train to showcase the future vision.
- Created a compelling narrative by projection mapping onto the train, highlighting Siemens’ history and future innovations.
- Delivered full-service support, including event planning, production, front-of-house logistics, and content creation, ensuring a seamless experience that engaged both the audience and the press.
2018 – Site Plans Launch
As Siemens Mobility secured the contract to develop a state-of-the-art train manufacturing facility in the Northeast, they turned to us again to manage the launch of their groundbreaking site. With the site still under development, we faced numerous challenges, including managing highly sensitive information and navigating strict health and safety requirements.
Event Highlights:
- Designed a temporary structure and viewing platform to host the event at the construction site.
- Used drones and creative content to provide a captivating overview of the future facility and its potential impact on the region.
- Despite extreme weather conditions (enter the “Beast from the East”), we successfully managed logistics and event production to ensure a smooth launch.
Overcoming these obstacles further solidified our reputation as a reliable and adaptable partner for Siemens.
2024 – Goole Rail Village Launch
Fast forward six years, and Siemens’ Goole Rail Village is complete. Siemens tasked us with organising the national press launch, unveiling the site’s latest innovations and future funding initiatives.
Event Highlights:
- Planned and delivered the press event within an exceptionally tight two-week timeframe, coordinating VIP speakers, press, and Siemens’ global network.
- Managed a series of logistical challenges, from last-minute delays to broadcasting from a live production facility with strict health and safety protocols.
- Ensured compliance with national security and sensitive IP protection, while delivering a polished event that earned widespread praise.
Client Feedback:
“Thank you so much for the amazing efforts for the Goole Opening! The event was great, everything went so smoothly. The staging of the event looked great and all our management were super happy. We’re so glad you were our partners for the event!”
A Trusted Partner for Over a Decade
We are proud to have been part of this project, which will have a lasting impact on the UK’s transportation infrastructure. Supporting Siemens Mobility on a project of this scale, from concept to completion, has been a rewarding journey.
We are especially proud to have been recognised with two prestigious industry awards for our work on different stages of this transformative project. These accolades underscore our dedication to pushing boundaries in event management and celebrating innovative, impactful solutions.
Each event posed unique challenges, but through careful planning, creative solutions, and unwavering commitment, we helped Siemens bring their vision to life. Our decade-long partnership is built on trust, reliability, and our ability to deliver – no matter the obstacles.