Picture this: It’s the first Tuesday morning after the August bank holiday – a time usually marked by the gloomy end-of-summer blues and a sluggish back-to-school vibe. But instead of the usual lull, the world is electrified with news that Manchester’s greatest rock ‘n’ roll export, Oasis, has reunited and is heading back on tour.
Let’s dive into why this matters so much for the events and hospitality industry.
The Story Behind the Hype
The past few years have been nothing short of a rollercoaster for hospitality. From the pandemic to the cost-of-living crisis and inflation, the industry has faced immense challenges. Yet, the power of a well-timed live event can cut through these difficulties, creating unmissable moments that bring people together.
That’s exactly what’s happening with the announcement of Oasis Live ’25.
On Tuesday 27th August, the world buzzed with the news that Noel and Liam Gallagher had finally set aside their long-standing differences to tour the UK and Ireland. Social media exploded with memes, fan reactions, and marketing material, underscoring the sheer magnitude of this event.
Why This Matters for the Hospitality Industry
With summer 2025 dates confirmed in Manchester, Edinburgh, Cardiff, Dublin, and London, the hospitality sector is already feeling the impact. Hotel bookings, travel plans, and restaurant reservations are being snapped up well in advance of the ticket release this weekend.
This surge benefits both local and national economies, driving the gig culture that fuels various sectors:
- Travel: From tubes and trains to taxis, planes, and parking – every attendee needs logistics to get to and from the shows.
- Tickets: Ticketing companies, venues, and promoters all stand to gain significantly from the surge in sales.
- Accommodation: Hotels, B&Bs, and Airbnb – properties see massive demand spikes, especially for larger gigs and events.
- Merchandise: Fans will be eager to capture keepsakes, from pre-show purchases to souvenirs bought on the night.
- Catering: Whether it’s a pre-gig dinner or a post-show snack, food and beverage sales see a considerable boost.
A Case in Point: The Eras Tour
The recent arrival of Taylor Swift’s Eras Tour highlighted just how much a single event can contribute to the economy. The Mayor of London projected a staggering £300 million in economic impact from her concerts in the capital alone, as cited by Music Week. Barclays Bank estimated that the UK economy could see an overall boost of £997 million from the tour.
This isn’t just a blip—it’s part of a much broader trend.
The UK events industry alone turned over £40 billion in 2023, while the global events industry reached $1,246.65 billion. These figures feed into the service industries, which collectively turned over £2.99 trillion in the UK and $15.22 trillion globally in 2023, generating employment opportunities and contributing to GDP both locally and worldwide.
Looking Back in Anger: The Oasis Legacy
Oasis didn’t just make music; they defined an era of British culture. Formed in the early ’90s, their rebellious spirit and sibling rivalry captivated the public and dominated headlines for a decade. Ever since their split, the world has been on tenterhooks, waiting for the day they’d reunite.
Why It Really Matters
The Oasis announcement taps into something deeper—a collective nostalgia and a sense of occasion that spans generations. After years of speculation and a seemingly unbridgeable rift, their reunion feels monumental.
The will-they-won’t-they tension, combined with the heavy dose of nostalgia, has created a must-be-there moment, comparable to their legendary Knebworth gig. This event transcends challenges and unites people in a way only live experiences can.
Make Your Own Oasis Moment
Want to create an impact like Oasis? Reach out to us to find out how we can make your live event unforgettable – info@primarylive.co.uk